Companies are nowadays not in rush to have mobile apps. The craze appears to be over. Apps keep coming and going, and only a few of them become popular. Many companies have got built apps for an event, marketing program, or business process, but not all of them are successful. So what is wrong? Is it technology that causes failure, or it is the way technology has been adopted by mobile app developers. Many developers miss the 4 Golden Rules to develop perfect mobile apps. Here they are:
Don’t ignore the lifecycle
Many mobile developers tend to ignore the lifecycle of their products. It is not a short-term fad. For many businesses, it can be an important and permanent shift. They need to create an internal capability so that today’s mobility can be used in the best possible manner.
Build app with mobile friendly scenarios
Mobile is absolutely a different device. We cannot compare it with a PC. Developers need to work with mobile friendly scenarios. All the actions should take minimum efforts. App-navigation is the first thing to be considered at this place.
Make a clear business goal
How can a goalless product be fruitful? Same is the case with mobile application. If you want a significant rise in traffic from your mobile product, it must have a proper goal. The app should help both your users and businesses.
Make metrics to track progress
Mobile application can be tracked through many types of metrics. The best method is to set business metrics for more leads, increased, etc. Other metrics such as number of download, social sharing, repeat usage, reviews can also be set.
Everybody knows that Nokia, for now, is a struggling brand as it hasn’t found its way to a successful comeback in the global smart phone arena. It partnered with Microsoft and used Windows Phone 7 and is now using Windows Phone 8 to get back its lost charm. However, no Windows Phone powered Nokia’s device has succeeded to carve a special niche among users. Now the company is hoping to get its tentacles into competitors’ phones via mapping apps. Many believe it as a move of Nokia to help itself.
Some users want to download all the Android apps even if these are available on third party app stores. However, they should also accept this fact that many of such apps come with malicious code that can stake the security of their devices. But this will not happen anymore as Android’s version 4.2 offers a high level of protection from apps installed via third party stores.
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