Google and Facebook turn giants in mobile platform ads business.

June 19, 2013 by · Leave a Comment
Filed under: Android, Mobile Application, Mobile Porting 

Google alone accounts for 56 percent global mobile ads revenue, however social giant Facebook has also been successful in slicing a corner of 13 percent. And together, they are two kings in the realm.

New numbers from eMarketer suggest that advertisers spent $8.8 billion in mobile ads last year. On Google-oriented ads, the estimated amount spent in 2012 is $4.60 billion and it is three times of what spent in 2011. eMarketer has estimated that in the year ahead, Google will succeed to attract advertisers to spend more than $8.85 billion on its mobile ads platform

And as far as Facebook is concerned, the company has no existence in mobile ads domain two years ago, but in 2012 alone, it earned $0.47 billion and in 2013, the company is expected to make $2.04 from mobile advertisement. However, Facebook’s numbers are rather smaller but with it is gradually getting the mobile ads market.

Another new comer, Twitter earned $0.14 billion in 2012 and is projected to make double of it in 2013. Whatever the way these tech giants follow to slice their shares, one thing is pretty much sure that mobile ads pie is growing faster and these companies want to try it out as similar as 15-year-old Google tried it.

Google may disclose user data for the First Amendment right.

June 19, 2013 by · Leave a Comment
Filed under: Android, General, Uncategorized 

Google’s image is hurt and the company is now fighting back for it. Because there is too much secrecy around PRISM (surveillance program), the search engine giant is preparing to file a First Amendment  challenge with the Foreign Intelligence Surveillance Act (FISA) court in Washington, D.C.  According the company, it is getting such kind of data requests, which if are settled, can be an extension of free speech.

“Google’s reputation and business has been harmed by the false or misleading reports in the media, and Google’s users are concerned by the allegations. Google must respond to such claims with more than generalities,” the company says in the filing.

Google has taken this move after Microsoft and Facebook released comprehensive reports on how many data request they get from the FISA. And it’s a significant move for which other tech-giant companies have carefully denied in their initial reports that they give government bodies like the NSA “direct access” to their servers.

Google and Facebook both have struggled to dismiss the popular notion that they will willingly give up information for their users.

Two more retail stores to sell Google’s Chromebooks

June 19, 2013 by · Leave a Comment
Filed under: Uncategorized 

After lots of speculations, Google has now announced to soon launch its Chromebook computers at the stores of more retailers. Even the most coveted retailers like Walmart and Staples will now sell Google’s Chromebooks. Google posted a blog on Monday to inform that it will shortly make available its Chromebooks to above mentioned retailers.

Walmart will begin to sell the cheapest Chrombook Acer’s $199 model from tomorrow onwards. Analysts believe that this cheap computer will be appealing the cost-conscious customers of Walmart. The targeted customer-group appears to be kids as their parents can easily buy these cheapo computers for them.

In addition to this, Staples will also begin to offer Chromebooks from HP, Samsung, and Acer from the same price tag $199 to $330. However, the retailer has plans to make this computer available later this summer.

Best Buy’s stores are already making available Chromebooks, but with this announcement, more physical retailers could be able to provide this computer. It makes out that Google is now also focusing on cheap Chromebooks, rather than expensive $1,299 Pixel model.

Chromebooks runs on Chrome operating systems. Google has built it on its Chrome web browser. These computers are meant to be cheap, light with focus on using web apps.

Is this Logitech’s leaked gamepad for iOS 7 iPhone?

June 19, 2013 by · Leave a Comment
Filed under: Apple, iOS, iPhone, Smartphones 

What about the idea of a gamepad that can hold your  iOS 7 powered iPhone and offer physical game controllers to have more realistic game playing experience? There are rumors that Logitech is working on a gamepad-like device that can hold iPhone. The rumors came from the Kotaku which has recently posted a photo and information with the title “Here’s a Look at One of the iPhone’s New Game Controllers”.

 
This controller has got a direction-pad on one side and five buttons on other side. In the middle has an iPhone 5-shaped hole with Lightning connector port sticking out from the right. The controller also has a G logo that appears to be Logitech’s line of gaming products.

However, the market already has similar devices but none of them is supported by Apple. It is sure Apple will also not be offering any kind of device-oriented support for this controller.

This new controller seems to be focused on the newly revamped Apple Game Center for iOS 7. And according to Kotaku, it is one of many iPhone game controllers that are available in the market.

The Google I/O 2013 Highlights

June 19, 2013 by · Leave a Comment
Filed under: Android, EVENTS 

The latest Google I/O conference was held between 15 and 17 May this month. The major focus of Google in this conference was on Google Class. After tons of speculations, Google introduced its head mounted AR device.

The highlights further cover the rebuilt Google Maps and its integration with Google Earth to create 3D tour locations. The graphics of Earth also depicts cloud systems and orbit location in real time. However, the much awaited self-driving car and Google Fiber were still missing in the conference.

The primary focus was on developers. There were a lot of discussions on app tools kits and improvements for several Google’s web services. Many considered the inclusion of conversational search as the expansion of Google Now onto desktop a great step.

The new lunches include Google Play Music All Access that is a promising Spotify competitor, Samsung Galaxy S4 on Google Play, Updates to Chrome, VP9 Codec For Faster Video Streaming, Redesigned Google+, The New Google Search and   Next Generation of Google Maps

The total value of the brands, Apple, Android and IBM, is worth over $400 billion

June 19, 2013 by · Leave a Comment
Filed under: Android, Apple, Smartphones 

The recent financial analysis is available now. According to the latest Brandz ratings, Apple is again the most valuable brand in the world. Its empire is worth $4185.071 million. Google can naturally be supposed to be the second largest global brand with a value of worth $113.669 million. The third largest global brand is IBM with a value of worth $112.53 million.

So tech companies are really doing well, because world’s top three brands fall in tech category. Microsoft, the leading desktop OS dropped to 7th position with a value of $69.8 billion.

“Despite a more competitive marketplace and other challengers nipping at its heels, Apple’s ability to maintain its no.1 position demonstrates the value that having a strong brand brings to business,” Nick Cooper, a director for the company behind the BrandZ rankings, Millward Brown Optimor, said in a statement. “People still love the brand regardless of its stock price.”

In spite of top position, Apple’s growth rate is quite slow. Its brand value grew just one percent, compared to mobile rival Samsung’s.  But Samsung is on 30th position with value of $21 billion.

Google wants Microsoft to immediately kill its homebrew YouTube app

June 19, 2013 by · Leave a Comment
Filed under: Mobile Application, Window Mobile 

Google wants Microsoft to immediately remove its homebrew YouTube app from the Windows Store. For now, the app can be downloaded by users of Windows Phone devices. Google has also asked Microsoft to delete this app from the devices of those Windows Phone users who have already downloaded and are using it.

The conflict began when Google refused Windows Phone users to connect YouTube. Microsoft’s Dave Henier has recently posted that Google has blocked Windows Phone powered smartphones from properly operating YouTube. And in response, Microsoft created its own YouTube application for Windows Phone powered smartphones.

There are three problems with this app, according to Google. First, the app lets users download YouTube videos. Second, it does not show ads, and the last, it shows those videos which have been set to show on certain platforms. It purely violates Google norms for YouTube videos.

Battle that has a slow beginning in January this year, is now heating up. The solution is rather clear: Google should build a YouTube app for Windows Phone platform just like other platforms such as Android and iOS. The reason behind refusing to make a YouTube app for Windows Phone is yet unclear.

Maybe, it is because of the patent licensing agreements with Samsung, LG, Acers and many others.

Apple’ iPad goes up to an 81% share

February 12, 2013 by · Leave a Comment
Filed under: iPad 
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Many Apple investors feared in early January this year when Chitika Ad Network published a chart about iPad’s share of tablet web traffic. The chart showed that in North America, the web traffic of the tablet dropped 7.14% in the days after Christmas because people gifted Amazon Kindle Fires and Samsung Galaxy tabs.

Does it mean Google Android overwhelmed the sales of iPad’s in holiday season? However, the new chart by Chitika puts the post-Christmas in better prospective and suggests that the share has now bounced back.

Chitika measured that iPad’s share dropped to 78.86% between the period of Dec. 25 and Dec. 27 while it had more than 86% share before holiday. But now, the share has improved to some extent and is soon expected to reach the previous mark. For now, it has climbed back to 81%.

Chitika has also published a white paper to validate its findings in holiday.

Apple’s cheap iPhone could be outfitted in plastic chassis, rumors

January 28, 2013 by · Leave a Comment
Filed under: iPhone 
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Folks at DigiTimes say that Apple’s low cost iPhone could be outfitted with plastic chassis. So, Apple would not use usual glass or metal body if it launches iPhone for low budget-customer segment.

The use of plastic body will help company cuts the cost in making cheaper iPhone, according to Taiwan-based DigiTimes’ unnamed supply chain sources. However, there are other rumors as well and they suggest that this cheap iPhone can be made of a mixture of plastic and metal. Maybe, users will be able to see all the hardware from outside.

The use of plastic body will help company cuts the cost in making cheaper iPhone, according to Taiwan-based DigiTimes’ unnamed supply chain sources. However, there are other rumors as well and they suggest that this cheap iPhone can be made of a mixture of plastic and metal. Maybe, users will be able to see all the hardware from outside.

DigiTimes also says that phone’s body would reportedly be made by US a based electronic manufacturer. If all the sources are believed, the phone may be introduced in the market in the second half of this year. Still, a single rumor cannot be completely credible.

On the other hand, even if the company does not make a low cost iPhone, it can use plastic body to keep costs down, and everybody knows that Apple keeps searching ways to keep costs down.

So, all we can do is wait for the middle of the year. What else we can do?

Mobile apps: Market Trends in Retail Industry

January 17, 2013 by · Leave a Comment
Filed under: Mobile Application 
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Mobile apps are creating a new dynamics in retailing industry. Retail industry in order to grow , exceed profitability and expand the business has to take steps that are in line with the latest IT trends .Now a days, consumer s don’t like to visit many shops to select their desirable product but what they want is to avoid this hassle of selecting from bunch of choices. What customer really want is sit and select the desirable products at their fingertips. In coming years, mobile will replace the wallets from people’s pockets. According to Visa Europe, it is predicted that 50% of the transaction will be done through mobile by the year 2015. This mobile apps trend can help retail industry in bringing more products quickly in the hands of the consumer and also the companies who will line their business strategy to take mobile app advantage will have a head start against the competition. Analyzing the trend of mobile apps, retailer should take the advantage of this opportunity to reach out to the customers through this mobile era where consumer will get their desirable product quickly with one click and expand the retailing market. Retailer have lost sale by not making their products integrated on mobile apps.

Few of the global retail giants have already started embracing the mobile app opportunity to keep abreast with the latest trends and leverage it to their advantage to create an emotional connect with the customer through the mobile device.

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