Google alone accounts for 56 percent global mobile ads revenue, however social giant Facebook has also been successful in slicing a corner of 13 percent. And together, they are two kings in the realm.
New numbers from eMarketer suggest that advertisers spent $8.8 billion in mobile ads last year. On Google-oriented ads, the estimated amount spent in 2012 is $4.60 billion and it is three times of what spent in 2011. eMarketer has estimated that in the year ahead, Google will succeed to attract advertisers to spend more than $8.85 billion on its mobile ads platform
And as far as Facebook is concerned, the company has no existence in mobile ads domain two years ago, but in 2012 alone, it earned $0.47 billion and in 2013, the company is expected to make $2.04 from mobile advertisement. However, Facebook’s numbers are rather smaller but with it is gradually getting the mobile ads market.
Another new comer, Twitter earned $0.14 billion in 2012 and is projected to make double of it in 2013. Whatever the way these tech giants follow to slice their shares, one thing is pretty much sure that mobile ads pie is growing faster and these companies want to try it out as similar as 15-year-old Google tried it.

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